In one of the most unique marketing strategies ever, gloss celebrity magazine Filmfare and KANK have joined hands to ensure that the film remains in news for at least one more month to come.
How? By flooding the news/magazine stands with 4 exclusive covers for the September issue. In an unprecedented move, the magazine is out with 4 different covers featuring Shahrukh Khan, Abhishek Bachchan, Preity Zinta and Rani Mukerji with the reader having an option to pick the one up that has his/her favorite star on the cover page.
While all cover photographs have been clicked by ace photographer Atul Kasbekar, SRK pose comes courtesy Tag Heuer while for the rest of the starcast, the images are a part of KANK publicity stills.
Though having a luxury of 4 different covers is anyways good enough, one wishes a 5th cover with 'Sexy Sam' Amitabh Bachchan too could have been thought of. That would have made it a real delight, isn't that so?
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