Is it his rugged look, his DYOT (Do-Your-Own-Thing) super-cool attitude or the fact that he’s a self-confessed “jeans-kind-of-guy” that makes Abhishek Bachchan the perfect brand ambassador for Flying Machine jeans?

Maybe, it’s a bit of it all. Flying Machine — India’s very own indigenous brand of jeans — is back, re-launched in a new avatar, and who better than Abhishek Bachchan to sport the new look with elan?

“Yes, I'm most comfortable in a pair of jeans,” confirms Abhishek, adding that he is proud to be associated with Flying Machine because “the product is now positioning itself as an Indian international brand. Currently, the market is flooded with international jeans brands, and India’s original jeans, Flying Machine, is on par with the rest, both creatively and technically. It’s about time we stepped onto the international platform here as well”.

It’s all about cutting-edge fashion with a cutting-edge brand ambassador. ‘Right here, right now’, India sure is ‘flying’ high!