The role of the brand ambassador is to transcend all aspects of the brand: Abhishek Bachchan
4 May 2009 | 4473 Views | Sahil
Besides his movies, actor Abhishek Bachchan has also found quite a fan following for the brands that he endorses. There are many who swear by his endearing and convincing persona that he has donned for the Idea and Motorola campaigns. Befitting his role as a brand ambassador, Bachchan Jr was recently announced the ‘Best Brand Ambassador of the Year’ at the NDTV Techlife Awards 2009.
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