After their marriage, Aishwarya Rai and Abhishek Bachchan have seldom been seen apart. Be it filmi events, the Cannes festival, films such as Sarkar Raj and forthcoming films Raavana and Crooked or even a recent episode of the Oprah Winfrey show, the doting couple is always seen hand-in-hand, smiling happily much to the delight of photographers.

Now, the couple is ready to take brand Bachchan to an altogether next level with a soap commercial. Buzz is that they are being paid a whopping Rs 25 crore for the ad. The deal, which has been kept under wraps, was finalised four days ago.

• The couple is ready to take brand Bachchan to an altogether next level with a soap commercial

Explaining why the couple was paid an exorbitant amount, that too for an ad film, a source said, “The endorsement market is booming right now. Also, it will be the first time that Abhishek and the Bachchan bahu will be seen together in a commercial. The couple had been in talks for a long time with the ad filmmakers, who were extremely keen to get the two together. They finally agreed to be part of the ad last week.”

The ad is likely to be shot abroad.

- Mumbaimirror.com