The latest TRP report is a reason for Abhishek Bachchan to regale. With ‘Bingo’ – a new reality game show on an entertainment channel, Abhishek has made an outstanding debut, something he was nervous to contemplate before, especially after a ‘gauge-o-meter’ to compare him every time with his father megastar – Amitabh Bachchan.

But, guess what? Abhishek has broken all the TRP records of the celeb’s first show on the television, which includes his dad’s appearance in ‘Bigg Boss 3.’

According to an overnight TV audience measurement agency, the first show of Abhishek registered a TRP of 3.5 percent, which is much higher to Akshay Kumar’s debut ‘Khatron Ke Khiladi’ season one, which had 1.67 percent. While Salman Khan’s ‘Dus Ka Dum’ had 2.54 percent, even Amitabh’s ‘Bigg Boss 3’ had 3.24 percent!

Idea Cellular is one of the sponsors of the show and they say that there were varied reasons for the company to sponsor the programme. Pradeep Srivastava, CMO of Idea Cellular says, “It features Abhishek Bachchan, our brand ambassador. The format of the show allows value-added services (VAS) interactivity to engage the audience. Besides, we have a longstanding relation with the channel.”

We can only say that with ‘Bingo’, Abhishek has hit one jackpot he will cherish for long.

- Spicezee.zeenews.com
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