"Direct hai, toh correct hai," Abhishek Bachchan has been telling his fans these days, as the actor becomes the brand ambassador of a leading direct-to-home (DTH) service.

That's surely going to be a good game to watch as the lone Bachchan is set to fight it out against the Khans. Until now, "life was jhingalala" for some, while for others it was all about "wish karo".

The Bachchan junior joins the DTH star-war with Shah Rukh Khan, Aamir Khan, Saif Ali Khan and Kareena Kapoor. It's not going to be an easy battle to win for Abhishek.

"It will be a good fun. We believe in healthy competition," says Abhishek, who endorses Videocon DTH.

"It's good to have change in life and for Videocon. Now you have a Bachchan and I think that's good enough," he adds.

So what is next? Is Abhishek going to take the brand war to the innerwear level? His response was however negative.

"I don't wear ganjis (vests). Chhati par baal bhi hai jo aaj-kal actors mein nahi hai (And I have got hair on my chest, which has been missing in most of the actors," Abhishek says.

- Indiatoday.com