Publicity ke liye kuch bhi karega, that ’ s the rule some industrywallahs live by. However, film-maker Mani Ratnam is different. Not only does his office have strict instructions not to float any controversial stories about Raavan, he has also decided he will not rise to the bait if some disgruntled press sorts make up fake stories.

However, not to be left behind in getting themselves headlines, the financiers of Raavan are apparently leaving no stone unturned to make the film the most-talked about summer release. The recent music release function, where AR Rahman and Abhishek Bachchan performed live, was an extravaganza that reportedly cost its makers a lot of money. Trade sorts say that the money spent on that one evening could easily be the budget of a small film. A forest set was erected on stage, which was supervised by art director Sameer Chanda, and internationally renowned cinematographer Santosh Sivan lit up the forest over two nights. Naturally, the result was spectacular. Guess film-makers needn ’ t always resort to cheap gimmicks to sell their film.

- Timesofindia.indiatimes.com