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Abhishek Bachchan meets the Ferragamos ­ AbhishekBachchan.org
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Abhishek Bachchan meets the Ferragamos
17 Jan 2011 | 824 Views | Sahil

So what if Abhishek Bachchan isn't a part of Madame Tussauds, he surely is a part of the illustrious and glamorous world of the 'Ferragamos'. Three days ago, Abhishek Bachchan visited Italy to be a part of the Florentine label as part of the 'Shoes for a Star' project, becoming the first Indian actor to receive the made-to-order Tramezza shoes from Ferragamo.

Shoes for thought we must say! It was an exceptional initiative in which the much admired actor enjoyed Salvatore Ferragamo's warm hospitality at the grandest private medieval palace in the city. During his stay at the centrally-located Hotel Lungarno, which is owned by the Salvatore Ferragamo Group, Abhishek Bachchan was also invited to Palazzo Spini Feroni for a welcome lunch with the Ferragamo family, followed by a personalised tour of the Salvatore Ferragamo Museum.

In the course of his visit, Abhishek Bachchan experienced the rich heritage of Ferragamo and its fine shoemaking as he interacted with the expert shoemakers who measured his feet for wooden lasts, an essential part of the Ferragamo shoemaking process. He met Ferragamo's renowned shoe designers who created a customised shoe in line with Abhishek's distinct tastes and requests.

Amrita Puri

The made-to-order Tramezza is a personalised, handmade men's shoe featuring a stitched welting construction, the ultimate shoe crafting technique. The customer selects the materials, colours and styles in an expression of his individual style at the height of luxury.

But that's not it. Abhishek was also invited yesterday to attend the Milan Fashion Week for the Ferragamo Men's fashion show. As you can see from the exclusive picture, the Indian actor is seated in the front row with elite guests including Sig Ferrucio Ferragamo and Sig.ra Giovanna Gentile.

This is yet another example of the many ways in which the Italian luxury brand continues to reaffirm its deep interest in and close relationship with the film world.

- Bollywoodhungama.com

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