Rohan Sippy's Dum Maaro Dum, produced by Fox Star Studios is a slick film with a powerhouse performance by Abhishek Bachchan.

Says a trade analyst, "Technically, it is a superb film and Rohan's work as a director is also impressive. He is a stylish technician and it shows in his work." Trade guru Taran Adarsh feels the film reaches out to a metro audience in a big way. Yes, DMD that was riding a huge buzz is striking a chord with the youth across the metros and in the small centres as well. Shot in Goa, the film that has an ensemble cast of Abhishek, Bipasha Basu, South hottie RaNa Daggubati and Prateik; and Deepika Padukone in a sizzling title track is one of the big ticket attractions this IPL season. Abhishek feels since it is a cost effective film, the producers sail home comfortably after the weekend.

The actor who flew to Russia yesterday says he is hugely relieved to have gotten the kind of praise he managed. Rohan is also excited about the good word of mouth... and the two young boys Rana and Prateik are basking in all the attention coming their way. Guess it's a win-win round for everyone concerned.

- Timesofindia