Actor Abhishek is at the top of his career. Following his father's footprints, son Abhishek is getting popularity India and overseas too. And considering his popularity in US and UK, Omega International Ltd, a subsidiary of the Swatch Group has decided to make him Indian brand ambassador of Omega watches. This way he will be the second Indian brand ambassador of Omega after actress Sonali Bendre-Behl.

Earlier, there were rumors that another Bollywood superstar, Salman Khan, would be roped in by Omega to pit him against Shah Rukh Khan (brand ambassador for Tag Heuer watches) and Aamir Khan (brand ambassador for Titan). Global celebrities like Nicole Kidman, Cindy Crawford, Michael Schumacher, and Michael Phelps have endorsed Omega watches. They are also planning to launch a new James Bond collection to coincide with the release of the new Bond film.