At the Effie 2010, JWT made a case on Lux and how the Abhishek-Aishwarya celebrity couple helped the brand bring the romance back for Lux in the hearts of small town housewives.

Bachchan Jr and Sonali walked the ramp with twelve other beauties to launch the new collection- Constellation.

Announcing the launch of the new line, Mr Raynald Aeschlimann, Vice President and International Sales Director, Omega said: “With the new range and a strong brand ambassador association, we are confident of achieving another quantum breakthrough in the luxury watch segment this year. The alluring new designs would definitely captivate every watch connoisseur’s heart.”