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Abhishek Bachchan works for his ads
5 Jul 2008 | 431 Views | Saba

What an idea, sirj!!! Well, that’s what I had to say after I had a teta-e-tete with Abhishek Bachchan. Exploring his creativity, Junior has been involved with the production of most of his recent ads.

“Motorola was the first brand that I was actively involved with. The brief was very simple, make it young, keep it tongue in cheek. And that’s when we shot the first commercial, where I was playing myself who is launching a new mobile..."


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Abhishek Bachchan returns as a Guide
7 Feb 2008 | 662 Views | Saba

After playing the role(s) of a man from amongst the masses in films like JHOOM BARABAR JHOOM and BUNTY AUR BABLI, Abhishek Bachchan has now returned as a tourist guide. He does so for a commercial though instead of a full length feature film.


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Abhishek Bachchan will now endorse Idea Cellular
8 Oct 2007 | 419 Views | Mansi

It was a war that was waiting to happen. With the entry of many a cell operator, the only way out was to get someone to model who is a smooth operator. And who else can fit the bill than Aby’s baby, Abhishek Bachchan!

After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Group's mobile service operator Idea Cellular’s turn to sign on the most saleable endorsement star.


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Idea signs Abhishek Bachchan for 3 years
7 Oct 2007 | 555 Views | Mansi

The mobile space is heating up after Vodafone's big bang entry into the market with a mammoth Rs 200 crore marketing campaign. Now, Aditya Birla Group's mobile service operator Idea Cellular has appointed Abhishek Bachchan as its new brand ambassador.

According to sources, the deal size is said to be in the range of Rs 32-35 crores. The brand in return will have nine days a year with the star for three years. This is touted as one of the most expensive endorsement deals in recent times.


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Abhishek is now a village 'mukhia'
3 Oct 2007 | 428 Views | Mansi

Abhishek Bachchan was one of the biggest entrepreneurs earlier this year in Guru. Now he has turned over a new leaf in the world of entertainment and donned the hat of being a village 'mukhia'.

He does that for a cellular network advertisement that has just been premiered on the small screen.


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BIG FM unveils first TV ad with Abhishek
27 Sep 2007 | 622 Views | Mansi

BIG 92.7 FM's first TV commercial featuring its brand ambassador Abhishek Bachchan has recently hit airwaves on ESPN during the Twenty20 Cricket World Cup semi finals.

The plot of the TVC is set in an airport where people are waiting for their flights, which gets invariably delayed, that in turn, leads to boredom. In such a scenario, one sees see how the iconic, hip, young and energetic Abhishek Bachchan tunes in to BIG 92.7 FM to ensure that the situation undergoes an absolute transformation.


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Abhishek is flying high
19 Sep 2007 | 736 Views | Mansi

Is it his rugged look, his DYOT (Do-Your-Own-Thing) super-cool attitude or the fact that he’s a self-confessed “jeans-kind-of-guy” that makes Abhishek Bachchan the perfect brand ambassador for Flying Machine jeans?

Maybe, it’s a bit of it all. Flying Machine — India’s very own indigenous brand of jeans — is back, re-launched in a new avatar, and who better than Abhishek Bachchan to sport the new look with elan?

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