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If music be the phone of love
9 Apr 2007 | 613 Views | Mansi

It is funny. It is filmi. And it is focussed. One can have a good laugh every time one sees it. This is the latest Motorola ad.

The brand is Motorokr. It depicts a series of very filmi situations — one shows the mother praying in a temple for her lost son. And the son arrives! The second could be a scene from Mughal-e-Azam, and the third looks straight out of Deewar. In the climax, the scene depicts a death in the family, ladies in white are crying and suddenly the dead body draped in white cloth and red tika on the forehead breaks into a dance.


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Rock on, baby!
28 Mar 2007 | 794 Views | Mansi

Have any of you caught Abhishek Bachchan in the latest ad for Motorola’s MotoRokr? If you haven’t yet, you’d do well to park yourself in front of the telly and simply wait for it to pop up.

Trust us, it’ll be worth the wait.


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Campaigns to celebrate eyeballs congregation
23 Mar 2007 | 0 Views | Mansi

Friday night's India-Sri Lanka World Cup encounter at Trinidad has all the makings of a thriller. With a do-or-die scenario for the men in blue, expectations are running high on an Indian win, yes, but equally on television ratings and therefore massive advertiser interest.

Considering the high-voltage drama and increased eyeballs that the match is expected to generate, FMCG major ITC is slated to launch the ad campaign for its newly-launched potato chips brand Bingo during the match.

Another likely contender which is hoping to leverage this crucial match is mobile handset maker Motorola, which is expected to hit television screens with its new campaign for ROKR starring Abhishek Bachchan. Media planners anticipate average TRPs to go up to as much as 12-15, and peak may even touch 20 if the match turns out to be cliffhanger.


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When you got it, flaunt it!
15 Feb 2007 | 471 Views | Mansi

I am sure none of today's kids have heard of this line for Braniff airlines which read: `When you got it, flaunt it.' But that seems to be the guiding philosophy not only of management trainees in my company but also of youth in this country and the world over.

And which mobile phone is more eminently flauntable than Motorola's `Moto Razr'. A design that is so breathtakingly striking that as Motorola's Chief Marketing Officer, Geoffrey Frost,says it has a "whoa" factor which incidentally is the new "wow" factor. And this superior product design has probably been behind Motorola's turnaround strategy.


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Motorola unveils new ad campaign
22 Jun 2006 | 409 Views | Mansi

Motorola has launched its first new advertising campaign featuring the "Motostar", Abhishek Bachchan.

Motorola in its Indian television commercial (TVC) focuses on a funky, new and fresh approach. The central theme of the TVC is to have a friendly tussle between Abhishek and MOTOSLVR. Abhishek is full of himself throughout the film. But, without Abhishek actually knowing it, the MOTOSLVR is the actual star of the TVC. This makes it all the more fun to watch. The TVC goes on air on all leading channels today.


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LG’s new campaign
12 Jun 2006 | 382 Views | Mansi

LG Electronics India Ltd (LGEIL) today launched their new range of imported direct drive front loading washing machines (DDFLM) sourced from their parent company. Six new models were launched, with the aim to grow a stagnant market and eat into existing market leader in the front loading category IFB’s share.

A new TVC featuring LG brand ambassador Abhishek Bachchan showed an unperturbed Bachchan using clothes clips for decoration and for picking chess pieces. On being questioned by his spouse, he uncovers a new DDFLM, much to her delight.


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Motorola’s prize catch: Junior B
4 Jun 2006 | 366 Views | Mansi

Mobile phone giant Motorola has roped in Abhishek Bachchan to be its first brand ambassador in India. Following Ford Fiesta and LG Electronics, this the third endorsement for Bachchan Junior. Industry sources estimate that he takes anything between Rs 50 lakh and a Rs 1 crore for each endorsement.

The creative agency working on the campaign is Ogilvy and Mather and the idea has been conceptualised by Abhijit Avasthi, group creative director, O&M Mumbai. The campaign is slated to break towards the end of June.

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