"Direct hai, toh correct hai," Abhishek Bachchan has been telling his fans these days, as the actor becomes the brand ambassador of a leading direct-to-home (DTH) service.

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One of India's most famous actors has thrown down a challenge for Hollywood celebrities to perform in more Bollywood productions in Asia.

Abhishek Bachchan told CNN's Becky Anderson that he believes the world is waking up to the importance of Bollywood in the west and that more Hollywood actors will migrate east.

Abhishek Bachchan is known to be very closely associated with social causes. The actor has just been appointed as the brand ambassador of WWF's World Earth Hour scheduled to take place on March 27 2010 between 8:30-9:30 p.m.

Although the shooting of Mani Ratnam’s Raavana is complete and the postproduction of the film is on in full swing, this incident from the last schedule of the film is something the cast and crew will never forget. It concerns Abhishek Bachchan, who plays Raavana and his co-star, South superstar Vikram, who plays Rama in the film.

Vikram is all smiles about the way ‘Raavan’ is being shaped up by Mani Ratnam. The ‘Cheeyan’ says the film is going to be a milestone in his career sine he is playing the protagonist in the Tamil version and antagonist in the Hindi version, which has not been attempted so far by any actor.

Abhishek Bachchan, one of the most sought after stars in Bollywood, washed dishes at the Golden Temple in Amritsar as part of his kar seva.

After the super success of his last film Ajab Prem Ki Ghazab Kahani, Rajkumar Santoshi has managed to fulfill his long-standing dream of signing on both the Bachchans together. The director has signed Amitabh and Abhishek Bachchan for his next film, Jisne Lahore Nahih Dekhoiya Woh Janmiya Hi Nahih. The film, which will tell the story of a Hindu family stuck in Lahore during the partition, is adapted from a famous play.